Accor Group sought increased awareness for group companies and expanded brand identification for the group in the Hungarian market.

Artaban has maintained the Accor brands (Novotel, Mercure, Ibis, Pannonia, Etap, Carlson Wagonlit, Ticket Restaurant, Europcar) based on the international design and communication standards.

Artaban designed and conducted market research for all group companies relating to market segment, the results of which allowed Artaban to design compaywide press campaigns and business-to-business direct marketing campaigns.

Accor Group, building on its integrated companies, presents a unified presence in the Hungarian market.