To promote Christmas toy sales in Cora Hypermarkets.
Artaban organised a four week joint promotion with Disney Corp. and TV2, HungaryŐs most watched television channel, featuring and Artaban produced 32-page sales catalogue based on DisneyŐs Mulan feature cartoon, eight sponsored childrenŐs television shows and two live performances of television episodes in Cora hypermarkets. Artaban also developed and produced in-store decorations on Mulan theme.
Sales exceed the companyŐs forecast by 30% during the four-week promotion.